Allstate Insurance
HIGH PERFORMANCE SOCCER CLINIC
Duties:
Planned, built, and executed a registration website, onsite application, and triggered email communications.
Created all digital assets used across websites, applications, and email campaigns.
Managed data collection and reporting to track event engagement and consumer insights.
Oversaw client communications to ensure alignment with brand goals and event objectives.
Overview
Allstate’s High Performance Soccer Clinics, hosted across Canada by members of the Women’s National Soccer Team, provided young girls the opportunity to train with professional female soccer players. To manage the large number of participants efficiently, Allstate needed a digital solution for event registration, participant check-in, and lead generation. The goal was to streamline operations, enhance the attendee experience, and capture key consumer insights for future engagement.
Objective
Implement a seamless digital registration and check-in process.
Capture and manage participant information, including legal waivers.
Provide a branded and engaging onsite experience with interactive features.
Generate leads and actionable insights for Allstate’s marketing initiatives.
Solution
Working alongside the Limelight Platform Customer Success team, a fully integrated experience was developed, including:
Registration & Contest Website – A user-friendly registration platform captured participant details, provided event information, and connected to a contest site for additional engagement opportunities.
Onsite Check-in Application – A digital guest list preloaded with participant data enabled quick check-in. The application also included a digital waiver and photo ID capture to ensure legal and safety compliance.
Branded Photo Feature – Participants could take a picture with their favorite Women’s National Soccer player using a branded photo feature.
Triggered Email Communications – Once a participant’s photo was captured, an automated personalized email was sent, allowing for easy social media sharing and further brand exposure.
Results
Reduced Onsite Registration Wait Time – The digitized check-in process allowed for a faster and more efficient event experience.
Legal Compliance & Data Security – Digital waivers and photo ID capture ensured that all legal and safety requirements were met.
Enhanced Engagement & Lead Generation – The branded photo feature encouraged social sharing, increasing event visibility while collecting valuable consumer insights.
Real-Time Insights & Reporting – Allstate was able to track participant interactions, measure event success, and optimize future programs with a centralized digital dashboard.
By leveraging Limelight’s platform, Allstate successfully transitioned to a fully digital event management solution, improving efficiency, enhancing brand engagement, and creating a seamless experience for both participants and event organizers.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2025.