Acting as a key liaison between the product team and customers, ensuring that customer feedback shapes product development, usability, and adoption strategies. I lead efforts to reorganize the department in preparation for the launch of Limelight 2.0, focusing on improving operational strategies and processes to drive efficiency.

My role involves overseeing the planning, execution, and delivery of client onboarding, training programs, and internal projects. I manage both internal and offshore resources, troubleshoot technical issues, and ensure smooth operation of customer accounts. Additionally, I work closely with the Sales team to support the setup of trials and pilot projects, while driving customer awareness and adoption of new product features.

Ensured a smooth and successful implementation of products that require technical setup, such as API data connections or code embedding. I oversaw and solved technical issues with customer accounts while guiding clients through the onboarding and training process, ensuring they adopt product features effectively. I developed and lead both virtual and in-person onboarding sessions, providing best practices and industry context to drive customer success from the start.

In addition to gathering project assets for various event templates, I escalated necessary resources to complete configurations and continuously improve the onboarding process based on customer feedback and insights. I also managed customer satisfaction surveys and feedback loops, refining processes to enhance efficiency. Once onboarding is complete, I transitioned clients to Customer Success Leads and support the Sales function in setting up trials and pilot projects.

My role extends to collaborating with Product for QA, platform edits, and supporting updates to marketing materials. My focus was delivering value through excellent project management, problem-solving, and a solutions-oriented approach, ensuring that customers maximize the benefits of our platform while providing a seamless onboarding experience.

I led both the Services Team and Offshore Team, ensuring effective account management for self-serve clients while providing project management support to Account Managers. I was responsible for maintaining and enhancing the Support website, creating content for support articles to improve user experience.

In addition, I spearheaded marketing initiatives, focusing on graphic design and content creation for various projects. My role included serving as the graphic design lead for both internal and client-facing projects, such as branded digital displays (wheel stands) and delivering visually engaging materials that aligned with our strategic goals.

I collaborated closely with the marketing team as the primary designer for various content formats, including emails, landing pages, digital ads, print assets, presentations, and sales collateral. I provided visual brand input and guidance across key areas such as software products, signage, and office design, ensuring a cohesive brand voice throughout the organization.

I managed relationships with both internal staff and external vendors, including those responsible for Limelight’s website redesign, while working alongside the Director of Marketing to develop brand elements from the ground up, particularly for the Limelight Platform’s brand extension in TOFU content products. I proactively addressed strategic design issues and quality management to uphold design integrity.

My role involved communicating complex subjects visually for senior leadership and creating guidelines and templates that empowered all Limelight employees to produce materials that aligned with our brand. As the lead designer for client templates, I collaborated with the Customer Success team to code HTML templates for the Limelight Platform. I remained current with design trends and best practices, exploring new technologies to enhance Limelight’s brand and communications while maintaining a flexible approach to support various team needs.

I served as the key point of contact for managing deliverables related to our client experiential marketing campaigns, ensuring the seamless execution of client initiatives, including template design, video, photography, and content projects. I acted as the managing lead for Limelight Platform’s internal agency, driving strategies that aligned with customer needs and business goals across all digital channels.

I led strategic sessions, developed creative briefs, and directed the execution of campaigns, consistently delivering innovative proposals to capture account growth and new business opportunities, including decks, proposals, RFPs, and demos. My role included providing graphic design guidance and feedback, producing mockups, and overseeing the development and integration of templates.

I led art direction for video documentation and content creation, ensuring alignment with marketing strategies while managing a creative resource database for photos, videos, and designs in collaboration with the Marketing Director. Additionally, I worked closely with the Customer Success Team to manage and maintain client-account relationships. My responsibilities extended to supervisory tasks, including interviewing, hiring, training employees, and planning and directing in accordance with organizational

I supported and developed design solutions that aligned with business objectives, contributing innovative ideas to enhance client brands and solidify their market leadership. I facilitated strategic brainstorming sessions, directed creative brief development, and led the execution of impactful campaigns.

I managed projects as the primary point of contact for deliverables across web, template, video, photography, and content initiatives. My role included coding and creating user experiences that emphasized communication, usability, and responsive web design, ensuring clean and emotive outcomes.

In addition to leading art direction for video documentation and content creation, I managed a comprehensive creative resource database, overseeing photo, video, and design assets to bolster marketing efforts. I was responsible for supervising designers and freelance talent, carrying out hiring and training and strategic planning around resourcing. Additionally, I coordinated Website and Social Calendars along with Content Lists in partnership with the Marketing Team to ensure seamless project execution.

I managed daily creative activities across a diverse portfolio of agency accounts, ensuring timely delivery while upholding the highest standards of creative excellence that resonate with each brand's identity. I focused on building strong client relationships and collaborated with cross-functional teams to enhance customer satisfaction.

Additionally, I facilitated the onboarding process for new clients, addressing product inquiries, resolving issues, and ensuring seamless integration. I provided valuable insights to management by analyzing customer needs and recommending potential products or services. My role also included in-house photography and videography, contributing to compelling visual narratives for client projects.

I managed day-to-day creative activities for a portfolio of agency accounts, ensuring that design solutions aligned with each brand’s character. I collaborated with team members across departments to maintain client satisfaction and foster positive client relationships. I also facilitated and managed the onboarding process for new clients, resolving product or service issues by identifying the problem, providing solutions, and ensuring timely resolution. Additionally, I recommended new products or services to management by analyzing customer needs and conducted in-house photography and videography for various projects.

I served as the in-house photographer for all events, capturing high-quality images that met project needs. My responsibilities included photo retouching, editing, and color correction to ensure visual consistency, along with print design work. Additionally, I contributed to the development of 10 issues of Women's Post Magazine, supporting the creative team in producing engaging visual content.