Corsica Equipment Inc.
WEBSITE DESIGN
Duties:
Project management
Custom website design & branding
Creating and editing all digital assets used in website
Client management
Overview
Corsica Equipment Inc., a B.C.-based equipment rental company, needed a complete brand identity and an engaging website to make orchard supplies more appealing while standing out in the local market.
Objective
Establish branding and create a user-friendly website to differentiate from local competitors and streamline the rental process.
Solutions
Brand Strategy: As Senior Graphic Designer at Big Bear Software, I worked with the owners to develop a cohesive brand strategy. This included:
Finalizing a color scheme and branding elements.
Designing website mockups.
Establishing branding standards to guide future growth.
Website Design
Interactive Products Page: Highlighted equipment with detailed product specs, kit variations, and brand-specific information.
Online Rental Portal: Enabled customers to rent equipment online, replacing a manual reservation process and building a user base.
Key Contributions
Project Management: Oversaw the project from conception to launch, ensuring timelines and deliverables were met.
Custom Website Design and Branding: Created a modern, user-friendly site and consistent branding assets.
Digital Asset Creation: Designed and edited all visuals used on the website.
Client Management: Maintained clear communication with the client to align the project with their vision.
Results
The new branding and website positioned Corsica Equipment Inc. as a professional, competitive player in the equipment rental industry. The online portal streamlined operations, improved customer experience, and helped establish a growing user base.
*All content and creative are property of respective brands, with permission from Big Bear Software, 2025.