COVE GUITAR
Website Design & DEVELOPMENT
Duties:
Created website layout and design
Created custom web interactions for guitar selection
Collaborated with web development team to build out designs
User testing to ensure website is responsive
Overview
Cove Guitar specializes in crafting unique guitars tailored to customer specifications by collaborating with boutique and custom shops. They sought a modern online experience to reflect their craftsmanship, enhance user engagement, and simplify backend management.
Objective
Modernize branding and create a user-friendly, interactive website to showcase custom guitar offerings.
Solutions
Branding and Design: Working closely with the owners, I developed a mood board that captured the company’s new aesthetic. This included updated company colors, imagery targeting their audience, and a bold, contemporary logo design.
Website Development
Interactive Guitar Shop Page: Allowed users to explore limited-edition guitars, view specs and features, and contact Cove Guitar directly about specific pieces.
Contact Form: Simplified customer inquiries.
Backend Template: Built on WordPress, enabling Cove Guitar to independently update pages and products with ease.
Results
Modernized Branding: Established a contemporary, edgy vibe that resonates with the target audience.
Enhanced User Engagement: The interactive shop page offered a seamless and engaging browsing experience.
Streamlined Management: The easy-to-use backend allowed Cove Guitar to maintain and update their content without external support.
The updated branding and website positioned Cove Guitar as a leader in custom guitar design, offering customers a sophisticated and dynamic online experience.
*All content and creative are property of respective brands, with permission from Big Bear Software Inc., 2025.