Granville Island Brewing
Winter Warm Up EVENTS
Duties:
Plan, build, and execute websites, onsite applications, and triggered email communications.
Design custom web and email templates in collaboration with Granville Island Brewing Headquarters.
Create and edit all digital assets for websites, onsite applications, and automated email communications.
Monitor and manage data for actionable insights and real-time optimization.
Provide client management and strategic oversight to ensure campaign success.
Overview:
Granville Island Brewing, a Vancouver-based craft brewery, competes nationally against global multinational breweries with significantly larger marketing budgets. By leveraging emerging platform technologies, craft breweries like Granville Island Brewing can create personalized, one-to-one live experiences that strengthen their brand and enhance customer engagement. To remain competitive, the brewery sought a digital solution that would provide real-time consumer insights, optimize onsite engagements, and enable centralized data management.
Objective:
To design and implement a scalable, data-driven digital experience that allows Granville Island Brewing to enhance consumer engagement, collect actionable insights, and improve brand advocacy. The solution needed to provide real-time event tracking, personalized communications, and seamless integration with the brewery’s brand ambassadors nationwide.
Solution:
Using the Limelight Platform, Granville Island Brewing implemented a fully integrated digital campaign designed to enhance consumer interactions and streamline data collection. Key components of the solution included:
Custom Template Development: Created a reusable web and email template within the Limelight Platform interface to ensure brand consistency and ease of use.
Onsite Photo Feature: Allowed guests to engage with the brand through an interactive photo experience, increasing social sharing and brand exposure.
Data Capture & Consumer Insights: The platform collected consumer preferences, demographics, and engagement data to inform future marketing efforts.
Triggered Email Communications: Personalized emails were automatically sent to consumers based on their interactions, enhancing post-event engagement.
Nationwide Brand Ambassador Engagement: Granville brand ambassadors logged into the platform across Canada to facilitate live check-ins and deliver personalized messaging to consumers.
Real-Time Data Tracking: Granville Island Brewing Headquarters in Vancouver monitored all CSR interactions and event data from a centralized dashboard, optimizing engagements and ensuring consistent brand experiences across the country.
Results:
Enhanced Consumer Engagement: Personalized onsite interactions and branded photo features increased consumer participation and advocacy.
Improved Data Utilization: Real-time metrics allowed for agile decision-making and improved event execution.
Seamless Nationwide Implementation: Enabled consistent brand messaging and CSR engagement across multiple locations.
Optimized Marketing Strategy: Granville Island Brewing leveraged consumer insights to refine future campaigns and maximize return on investment.
Centralized Monitoring & Reporting: Provided headquarters with full visibility into national consumer interactions, ensuring data-driven decision-making.
By adopting this digital-first approach, Granville Island Brewing successfully modernized its consumer engagement strategy, allowing it to compete more effectively with large-scale multinational breweries while preserving its craft brand authenticity.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2018.