KTM Sportmotorcycle
sportbike wheelstand + Contest APP
Duties:
Designed, built, and executed a fully customized onsite application and triggered email communications.
Created and sourced all digital assets used in the product stand application and email campaigns.
Designed an intuitive UI/UX that aligned with KTM’s bold and dynamic brand identity.
Developed an internal management system that allowed KTM teams to easily update and create new product stands without external support.
Overview
KTM sought to enhance the in-dealership experience with a digital product stand application that allowed customers to explore motorbike models, request more information, and book test rides. Their existing system lacked flexibility, requiring costly and time-consuming updates through third-party vendors. KTM needed a customizable solution that could be easily managed in-house while capturing valuable consumer insights.
Objective
Develop a user-friendly and highly customizable product stand application.
Enable customers to access detailed information on KTM sport bike models.
Automate lead generation and streamline test ride scheduling.
Provide KTM with real-time data and insights to optimize marketing and sales strategies.
Solution
As the Professional Services Manager at Limelight, I designed and developed a custom product stand application featuring three of KTM’s latest sport bike models. The application provided an interactive and engaging experience, enabling users to:
Learn about key specs and features of their preferred motorbike model.
Sign up for a test ride, automatically connecting them to a dealership.
Request a dealer to contact them for further inquiries.
Have a brochure sent based on their selected model.
To further enhance the customer experience and streamline dealership operations, the application was integrated with:
A guest list app with pre and post surveys, allowing dealerships to track attendees, check them in, and gather valuable feedback.
License capture and digital waivers, ensuring legal compliance for test rides.
Contest entries and branded photo overlays, transforming basic test rides into VIP experiences.
Automated email communication, delivering personalized follow-ups based on user interactions.
All data collected was pushed to a visual dashboard, providing KTM headquarters with real-time insights into consumer behavior, test ride participation, and campaign performance across dealerships.
Results
Eliminated third-party dependency, allowing KTM to manage and update their product stand application internally with ease.
Increased lead generation by capturing customer details and automating personalized follow-ups.
Streamlined test ride registration with an efficient digital process, reducing wait times and improving dealership operations.
Enhanced customer engagement with interactive features and branded experiences.
Real-time data access, enabling KTM to track campaign performance and optimize future marketing efforts.
By implementing this solution, KTM transformed its dealership experience, making it more interactive, data-driven, and customer-centric while significantly reducing operational costs and inefficiencies.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2018.