KTM Sportmotorcycle
2017 | sportbike wheelstand + Contest APP
Role: Professional Services Manager
Duties:
- Designing, building and executing onsite application and triggered email communications
- Creating or sourcing all digital assets used in onsite application and triggered email communications
Challenge:
KTM was looking for an in-dealership wheelstand application where customers could approach a motorbike and learn more information on their preferred model. Their current system was not customizable and was time consuming and costly to make any edits or changes. They were frustrated to have to reach out to third party vendors every few months in order to switch up their line of wheelstand apps.
Solution:
As the Professional Services Manager at Limelight, I created a customized wheelstand app featuring three of KTM's latest sport bike models. Users could find out more information on their preferred bike, as well as sign up for a test ride, request a dealer to contact them, or have a brochure sent to them based on the selection of their preferred model. If a customer signed up for a test ride, the user information was tied directly to a guest list app with pre and post surveys for dealerships to check-in their attendee and gain relevant feedback from the event. With special features such as license capture, digital waivers, contest entries and branded photo overlays, a basic test ride turned into a VIP experience. All interactions within the app allowed for hyper-targeted triggered email communications, all while pushing relevant data to a visual dashboard for KTM headquarters to view in real time. KTM was able to gain insights into their customers and products while tracking all campaigns across the country in one place.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2018.