MERCEDES-BENZ
North america

2015-2017 | TEST DRIVE TOURS + VIP Events:

Role: Creative Content Manager > Professional Services Manager

Duties:

Template development and design with Mercedes-Benz Corporate Headquarters
Planning, building and executing websites, onsite application and triggered email communications
Creating and editing all digital assets used in websites, onsite application and triggered email communications
Data monitoring and client management

Challenge:

Mercedes-Benz ran a series of test drive tours and VIP events across Canada and the United States including the Masterpiece of Intelligence Tour, Fascination Tour and AMG Performance Tour. Events were held and managed by corporate headquarters for the overall Mercedes-Benz brand as well as per dealership across the nation. They were looking for a system of record to assist with registration and data management in order to prove the ROI of each driving tour they held per year and how they led to direct leads and sales.

Solution:

Working closely with the branding team at Mercedes-Benz corporate headquarters, I developed a web template that could be used across the Mercedes-Benz brand for corporate and individual dealer events. The template locked down essential design elements to eliminated the risk of dealerships using materials that did not reflect the company's core branding and put in place a simple process for dealers to follow. We worked hand in hand with dealerships across the country to design and build out hundreds of registration websites, onsite applications with features such as guest list, pre and post surveys, and triggered email communications with personalized messaging. Mercedes-Benz grew to be one of Limelight's largest clients within a year of on-boarding. Our solution to simple registration sites and custom, connected apps and emails reduced costs for Mercedes-Benz by enabling them to manage all events in one place, rather than sourcing multiple vendors for a single event.