Scotiabank

Sponsorship + Award Events

Duties:

Plan, build, and execute websites, onsite applications, and triggered email communications.
Develop templates for seamless program execution.
Create and edit digital assets for websites, applications, and automated communications.
Monitor and manage sponsorship data and consumer engagement.
Provide client management and strategic oversight to ensure optimal results.

Overview:

Scotiabank sponsors over 5,000 community hockey teams across Canada, making it one of the largest grassroots hockey supporters in the country. To build on the success of its hockey programs, Scotiabank sought a solution to streamline and automate user experience and operational processes. The goal was to reduce manual efforts, enhance engagement, and optimize sponsorship logistics so program managers could focus on improving initiatives rather than handling day-to-day administration.

Objective:

To develop and implement a fully automated sponsorship management solution that enhances user experience, simplifies logistics, and provides real-time data insights for better decision-making.

Solution:

Scotiabank implemented a fully automated sponsorship platform that improved operational efficiency and enhanced user experience. The solution included:

Custom-Built Templates: Enabled the seamless creation and management of websites, applications, and automated emails for various sponsorship programs.
Automated Communications: Delivered personalized and relevant messaging to users at every stage of engagement, enhancing participant experience.
Real-Time Insights & Optimization: Provided visualized, actionable consumer insights that allowed Scotiabank to adjust and refine sponsorship activities for maximum effectiveness.
Centralized Sponsorship Management: Transitioned all internal sponsorship logistics to a standardized, automated workflow, ensuring consistency and efficiency across programs.

Results:

Cost Savings: Reduced sponsorship program costs by 67% by streamlining processes and eliminating manual logistics.
High Engagement: Processed over 15,000 consumer entries, with every interaction captured as actionable insights.
Efficient Communication: Instantly sent personalized follow-up communications to participants, increasing engagement and satisfaction.
Data-Driven Decision Making: Provided a single visual dashboard to track entrants, results, and insights, improving transparency and reporting capabilities.
Scalability & Expansion: Due to the success of the digital solution, Scotiabank transitioned all internal sponsorship logistics to the same workflow, demonstrating confidence in the system’s efficiency and reliability.

By leveraging automation and real-time analytics, Scotiabank transformed its sponsorship programs into a data-driven, efficient, and engaging experience, reinforcing its leadership in community hockey support.

NOTABLE EVENTS

www.limelightplatform.com

http://www.scotiabank.com/

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