Challenge:  

Scotiabank is the proud sponsor of over 5,000 community hockey teams across Canada. To build on their successful hockey programs Scotiabank wanted to enhance and simplify user experience while completely automating their own operational process so the people behind these programs could focus on making them better instead of running the daily logistics. 

Solution:

Scotiabank gained a fully automated sponsorship solution which captured entries, triggered communication and visualized actionable consumer insights so that events could be optimized for the best possible user experience. Using a custom built template, Scotiabank was able to plan and build the websites, applications and emails that ran their sponsorship programs. Automated communications included personal and relevant messages for the best possible user experience. Results were measured and sponsorship activities were optimized, in real-time, to ensure even better results. Scotiabank was so impressed with their digital sponsorship solution they transitioned all internal sponsorship logistics to the same workflow. 

Using Limelight, Scotiabank was able to reduce sponsorship program costs by 67%.  Limelight created a suite of custom websites and applications with registration and contesting for a range of different sponsorship programs. With over 15,000 consumer entries, every engagement was captured as actionable consumer insights and entrants were instantly sent personal and relevant follow up communication. Scotiabank was able to view entrants, results and insights on a single visual dashboard. 

www.limelightplatform.com

http://www.scotiabank.com/

*All content and creative are property of respective brands, with permission from Limelight Platform, 2017.