The Home Depot + RYOBI
Build A Planter Workshop
Duties:
Planned, built, and executed a website, onsite application, and triggered email communications.
Created all digital assets used across the website, onsite application, and email campaigns.
Monitored and managed data collection for lead generation and customer insights.
Managed client communications and ensured seamless execution of the digital experience.
Overview
The Home Depot, in collaboration with RYOBI, launched a nationwide Do-It-Yourself (DIY) workshop where participants could build a planter box using RYOBI tools. This hands-on event was designed to increase brand awareness, drive customer engagement, and generate leads by showcasing RYOBI’s latest toolsets in a real-world application. The challenge was to streamline the event’s registration, communications, and data collection while providing a seamless and engaging experience for participants.
Objective
To develop a fully integrated digital solution that:
Simplifies participant registration and check-in.
Enhances the workshop experience with interactive and branded communications.
Captures customer insights and lead data in real time for improved marketing and sales efforts.
Solution
A fully integrated event experience was developed, featuring:
Workshop Registration Website – A custom-built registration platform allowed customers to sign up for the event, select their workshop location, and receive confirmation details.
Targeted Triggered Emails – Automated and personalized email communications provided event reminders, workshop details, and post-event follow-ups, including purchase incentives for RYOBI tools.
Onsite Check-in Application – A digital check-in system streamlined the event entry process, ensuring an efficient and organized participant experience.
Data Capture & Photo Sharing – Real-time data tracking enabled The Home Depot to collect valuable insights on customer engagement and product interaction. A branded photo-sharing feature encouraged participants to share their experience, extending event reach through social media.
Results
Increased Customer Engagement – Participants had a hands-on experience with RYOBI tools, leading to higher product interest and brand affinity.
Enhanced Lead Generation – Captured and organized customer insights in real time, allowing The Home Depot to measure event success and follow up with potential buyers.
Improved ROI Measurement – Centralized event data collection enabled The Home Depot to evaluate workshop performance, optimize future events, and improve marketing strategies based on participant feedback.
Seamless Event Execution – Digital tools simplified operations, reducing the need for manual processes and ensuring a consistent brand experience across all workshop locations.
By leveraging Limelight’s platform, The Home Depot and RYOBI successfully transformed their experiential marketing campaign into a scalable, data-driven initiative that maximized customer engagement and provided measurable business impact.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2025.