The Home Depot + RYOBI
2016 | Build A Planter Workshop
Role: Creative Content Manager - Project Management
Duties:
- Planning, building and executing websites, onsite application and triggered email communications
- Creating all digital assets used in websites, onsite application and triggered email communications
- Data monitoring and management
- Client management
Challenge:
The Home Depot in partnership with RYOBI hosted a free cross-Canada Do-It-Yourself workshop for a chance to build a planter-box using RYOBI tools. This experiential event aimed to introduce RYOBI’s newest tool sets to consumers and be able to capture leads and customer insights on their experience using the products.
Solution:
Limelight built a fully integrated experience complete with a workshop registration website, targeted triggered emails with purchase incentives and an onsite check-in application with data capture and photo sharing capabilities. All online and onsite data was captured in real time, allowing The Home Depot to prove and improve their ROI.
*All content and creative are property of respective brands, with permission from Limelight Platform, 2018.