TREEZ STUDIO
Website Design & DEVELOPMENT
Duties:
Designed and produced logo concepts and branding elements
Designed business cards and other marketing materials
Developed branding standards for Treez Studio brand
Created website mockups for layout and design
Collaborated with web development team to build out designs
User testing to ensure website is responsive
Overview
Treez Studio highlights Allan Wesley Johnson’s “Photo-Realism”—highly detailed, lifelike art. AJ partnered with Big Bear Software to create a distinctive online presence that reflects his artistic vision and supports audience engagement.
Objective
Develop a brand identity and custom website to showcase “Photo-Realism” artwork and facilitate workshops.
Solutions
Brand Identity: Using AJ’s initial sketches, I designed a logo balancing nature and art, suitable for both dark and light themes. A green and black color palette reinforced the modern, nature-inspired aesthetic.
Website Design: A five-page website was created with a masonry gallery to showcase AJ’s artwork and provide educational content on “Photo-Realism.” The site’s backend allowed AJ to easily update content.
Workshop Booking: We integrated a booking system with a calendar for workshop scheduling. AJ could update course details and toggle the feature on or off as needed.
Communication Tools: Custom forms streamlined inquiries, differentiating between general questions, workshop bookings, and artwork inquiries.
Results
The project delivered:
A cohesive brand identity for Treez Studio.
A visually impactful, user-friendly website.
Tools for AJ to manage content and workshops independently.
Enhanced audience engagement through educational and interactive features.
*All content and creative are property of respective brands, with permission from Big Bear Software Inc., 2025.